Implementing a Partner Marketing Coverage Model


Co-Marketing in the channel can be complicated! When it comes down to it, there are really only three options:

  1. Marketing with Partners
  2. Marketing for Partners
  3. Partner self-serve models

All options have been tried and tested for years, and each has its advantages and disadvantages. In this eBook, we’ll outline each option and present some best practices and use cases based on our extensive experience.


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