The 2018 State of Partner Marketing

The IT channel is dependent on partner collaboration.

We conducted a survey of North American VARs to see what they want and expect from channel marketing programs.

The State of Partner Marketing provides 5 key insights:

1. What partners expect from a marketing manager
2. Where partners benefit the most from marketing support
3. The disconnect between manufacturers and partners
4. The reason ‘concierge’ support is dead
5. Why partners are not impressed with ‘customized’ content

 
Access your copy to solve the challenges facing your partner marketing program.

 

Access the 2018 State of Partner Marketing Report