The 2018 State of Partner Marketing
The IT channel is dependent on partner collaboration.
We conducted a survey of North American VARs to see what they want and expect from channel marketing programs.
The State of Partner Marketing provides 5 key insights:
- What partners expect from a marketing manager
- Where partners benefit the most from marketing support
- The disconnect between manufacturers and partners
- The reason ‘concierge’ support is dead
- Why partners are not impressed with ‘customized’ content
Access your copy to solve the challenges facing your partner marketing program.